# CBUM Itholate Protein Review

> Our CBUM Itholate review reads the RAW Nutrition label, flavor by flavor, checks testing and cost per 25 g, and says which RAW protein to buy or skip.

- **URL**: https://www.best-proteinpowder.com/cbum-protein-powder-review/
- **Updated**: 2026-11-02
- **Author**: [Best Protein Powder Editorial Team](https://www.best-proteinpowder.com/authors/editorial-team/)
- **Publisher**: [Best Protein Powder](https://www.best-proteinpowder.com/)

---

Chris Bumstead's Itholate is a 25 g whey isolate dressed up as dessert. The protein is solid. Whether it beats a plain isolate comes down to flavor, sugar and price.

**How we rank:** We judge every powder on the label, not the marketing: protein per scoop, cost per 25 g of protein, the full ingredient list and third-party testing. No paid placements, and commission never sets a ranking. [Read our methodology](https://www.best-proteinpowder.com/how-we-test/)

CBUM Itholate, sold by RAW Nutrition and often searched simply as Bum protein powder, is a real whey isolate with a real 25 g of protein per scoop. The difference from a plain isolate is what comes with it: cereal pieces, cookie bits and candy-store flavors that push calories anywhere from about 100 to about 190 per scoop depending on the tub. If you want your shake to taste like a treat and you read the panel for your flavor, it is a good buy. If you want the leanest gram of protein per dollar, it is not.

## Our Top Picks

| Award | Product | Why |
| --- | --- | --- |
| Best Overall CBUM | [RAW CBUM Itholate Protein, Vanilla Oatmeal Cookie](https://www.best-proteinpowder.com/cbum-protein-powder-review/#raw-nutrition-cbum-itholate-protein) | The RAW protein to buy if flavor is what keeps you drinking shakes, as long as you read your flavor's panel. |
| Best for Tested Athletes | [RAW Grass-Fed Whey Isolate Protein](https://www.best-proteinpowder.com/cbum-protein-powder-review/#raw-nutrition-grass-fed-whey-isolate) | The RAW isolate to buy if you are tested in sport or want the cleaner panel. |
| Best Clear Option | [RAW Clear Whey Protein](https://www.best-proteinpowder.com/cbum-protein-powder-review/#raw-nutrition-clear-whey) | Worth it only if you specifically want a clear whey from RAW; otherwise Itholate is better value per gram. |
| Alternative: Steadier Isolate | [Dymatize ISO100 Hydrolyzed Whey Isolate](https://www.best-proteinpowder.com/cbum-protein-powder-review/#dymatize-iso100-hydrolyzed) | The safer all-round isolate if you want predictable numbers and a certification. |
| Alternative: Cleanest Label | [Transparent Labs 100% Grass-Fed Whey Protein Isolate](https://www.best-proteinpowder.com/cbum-protein-powder-review/#transparent-labs-grass-fed-whey-protein-isolate) | The pick over Itholate for label readers who want more protein per scoop. |

## 1. The Short Verdict: Solid Isolate, Dessert Pricing

Itholate is built on micro-filtered whey protein isolate, and every flavor we checked lists 25 g of protein per scoop. That is a full serving by any standard, and isolate means low lactose and very little fat. The Vanilla Oatmeal Cookie panel on Vitacost shows a 33 g scoop with about 120 calories, 3 g of carbohydrate, 1 g of sugar and 1 g of fat, which is lean by any measure for a flavored powder.

The complication is flavor-to-flavor variation. RAW builds many Itholate flavors around inclusions such as cinnamon cereal pieces or cookie bits, and those change the numbers. HEB's listings show about 100 calories for Strawberry Bumcake and about 190 for Chocolate Peanut Butter. Same brand, same protein, almost double the calories. If you are on a cut, the flavor you pick matters more than the brand name on the tub.

Price sits in the upper-middle tier. A 25-serving tub has listed anywhere from about $50 at some sporting goods retailers to about $75 on RAW's own store and at Vitacost, which works out to roughly $2.00 to $3.00 per 25 g of protein, approximately. That is more than a mainstream isolate on sale and less than the most expensive boutique brands.

Our label-based verdict: Itholate is a good isolate for people who will actually drink it every day because they like the flavors. For tested athletes, the leaner RAW Grass-Fed Whey Isolate is the better buy because retailers list it as Informed Sport tested. We did not taste or lab-test any of these products ourselves; flavor notes below are buyer feedback.

> **THE ONE-LINE ANSWER**
>
> **Good protein, variable calories, premium-ish price.**
>
> Itholate gives you 25 g of whey isolate per scoop in flavors buyers rate highly. Read the panel for your exact flavor, because inclusions can push calories from about 100 to about 190.

## 2. Who Makes CBUM Protein, and What Bum Means

CBUM protein is made by RAW Nutrition, a sports nutrition brand that dates its start to 2019. Its co-founder and chief executive is Dr. Domenic Iacovone, and the company describes its leadership as including Chris Bumstead, the six-time Classic Physique Mr. Olympia champion, and the bodybuilding coach Matt Jansen. An April 2025 Business Wire release described Bumstead as a co-owner of RAW. So this is not a simple endorsement deal: the athlete on the tub has a stake in the business.

CBUM is Bumstead's nickname, and the CBUM Series is RAW's line of products developed with him. You will see Itholate sold as CBUM Itholate, BUM Itholate, or on Amazon as RAW Whey Isolate Protein Powder with CBUM Itholate Protein in brackets. They are the same product line. People searching for Bum protein powder are almost always looking for this tub.

RAW's protein range is wider than Itholate. On its own store, RAW lists Itholate, a Grass-Fed Whey Isolate, a Clear Whey, a vegan protein, a whey blend and ready-to-drink shakes, with several of those showing as sold out when we checked. For this review we focus on the three powders that are widely in stock: Itholate, the Grass-Fed Whey Isolate and Clear Whey.

Distribution is broad. Beyond Amazon and RAW's own site, Itholate appears at Vitacost, Vitamin Shoppe, HEB, Dick's Sporting Goods, Academy and military exchanges. That matters for price, because sporting goods chains and warehouse clubs sometimes undercut the brand store by a wide margin.

## 3. The Itholate Label: What Comes With the 25 g

Start with what is consistent. Across flavors, Itholate's protein comes entirely from whey protein isolate, and RAW lists 25 g per scoop. Isolate is filtered to remove most lactose and fat, which is why the fat figure stays around 1 g on most panels and why lactose-sensitive buyers often tolerate it better than concentrate. If you want the background, our explainer on [whey vs whey isolate](https://www.best-proteinpowder.com/whey-vs-whey-isolate/) covers it.

Now the variable part. The Vanilla Oatmeal Cookie panel on Vitacost lists whey isolate, then cinnamon crunch pieces made from sugar, brown sugar, corn syrup, corn grits, rice flour, corn starch, palm oil and cinnamon, followed by natural and artificial flavors, sea salt, a gum blend of guar, acacia and xanthan, sucralose and sunflower lecithin. In other words, you are getting small amounts of actual cereal. That is why the flavor works, and why the calories move.

The sodium figure is worth a glance too. Vanilla Oatmeal Cookie lists about 190 mg per scoop, higher than plain isolates, which often sit nearer 100 mg. It is not a concern for most people, but it adds up if you take two or three scoops a day on a sodium-restricted diet. Anyone with blood pressure or kidney concerns should run their protein plan past a doctor or registered dietitian.

| Flavor (retailer panel) | Calories / scoop | Protein | Notes |
| --- | --- | --- | --- |
| Vanilla Oatmeal Cookie (Vitacost) | About 120 | 25 g | 33 g scoop, 1 g sugar, cereal pieces |
| Strawberry Bumcake (HEB) | About 100 | 25 g | Leanest panel we found |
| Chocolate Peanut Butter (HEB) | About 190 | 25 g | Highest calories we found |

One more label note: the Vitacost listing carries a California Proposition 65 warning for lead. Those warnings are common across protein powders, particularly flavors with cocoa or grain ingredients, and they flag exposure above a very conservative California threshold rather than proof of harm. Still, if contaminant testing is a priority, our [protein powder safety guide](https://www.best-proteinpowder.com/is-protein-powder-safe/) explains how to read them.

## 4. The RAW Protein Range, Ranked

RAW Nutrition sells three protein powders worth considering: CBUM Itholate, its plainer Grass-Fed Whey Isolate, and a Clear Whey. We rank them by who they suit, then add two labelled alternatives from other brands. Figures are per the label or retailer listings at the time of writing and vary by flavor.

### 1. RAW CBUM Itholate Protein, Vanilla Oatmeal Cookie

**Award:** Best Overall CBUM | **Type:** Whey protein isolate, dessert-flavored

- **Protein / serving:** 25 g (label)
- **Calories:** About 120 (Vanilla Oatmeal Cookie)
- **Third-party testing:** Informed Protein batches; no Informed Sport confirmed
- **Best for:** Flavor-driven daily shakes

Itholate is RAW's CBUM Series isolate: 25 g of protein per scoop from micro-filtered whey isolate in dessert flavors, many with real cereal or cookie inclusions. The Vanilla Oatmeal Cookie panel lists a 33 g scoop with about 120 calories, 3 g of carbohydrate, 1 g of sugar and 1 g of fat, sweetened with sucralose. Calories vary widely across other flavors, from about 100 to about 190 per scoop on the panels we found.

**Bottom line:** The RAW protein to buy if flavor is what keeps you drinking shakes, as long as you read your flavor's panel.

**Pros:**

- 25 g protein per scoop from pure whey isolate
- Lean panel in Vanilla Oatmeal Cookie, about 120 calories
- Wide, frequently refreshed flavor range that buyers rate highly
- Easy to find at Amazon and major US retailers

**Cons:**

- Calories vary by flavor, about 100 to 190 per scoop
- Sucralose, gums and artificial flavors in most flavors
- No Informed Sport listing we could confirm for Itholate itself

[Check price on Amazon](https://www.amazon.com/dp/B09KHMVLG5?tag=sktiger-20)

### 2. RAW Grass-Fed Whey Isolate Protein

**Award:** Best for Tested Athletes | **Type:** Grass-fed whey protein isolate

- **Protein / serving:** 25 g (label)
- **Calories:** About 110 (Vanilla)
- **Third-party testing:** Informed Sport (per retailer; verify batch)
- **Best for:** Tested athletes, lean cuts

RAW's plainer isolate is the better-specified product on paper. The Vanilla panel lists a 31 g scoop with about 110 calories, 25 g of protein, 2 g of carbohydrate, zero sugar and about 1 g of fat, sweetened with stevia-derived Reb A and Reb M. Vitacost's listing says it is Informed Sport tested and Informed Protein verified and made in the USA. Some flavors, such as Dark Chocolate, use a larger scoop and add erythritol.

**Bottom line:** The RAW isolate to buy if you are tested in sport or want the cleaner panel.

**Pros:**

- 25 g protein, about 110 calories, zero sugar in Vanilla
- Stevia-sweetened rather than sucralose
- Listed as Informed Sport tested (verify your batch)

**Cons:**

- Around $3.00 per 25 g at full list price
- Plainer flavors than Itholate
- Gum blend in the ingredient list

[Check price on Amazon](https://www.amazon.com/dp/B09S3W3FJY?tag=sktiger-20&linkCode=ll1)

### 3. RAW Clear Whey Protein

**Award:** Best Clear Option | **Type:** Clear whey protein isolate

- **Protein / serving:** About 20 g (label)
- **Calories:** About 100
- **Third-party testing:** Brand batch testing claim
- **Best for:** Hot-weather training

RAW Clear Whey is a juice-style isolate that mixes thin in water instead of tasting like a milkshake. Vitamin Shoppe lists about 20 g of protein and about 100 calories per scoop, with zero sugar, from whey isolate, natural flavors and sucralose, in flavors such as Blue Raspberry and Fruit Punch. It suits hot-weather training and people who find creamy shakes heavy, but the smaller scoop raises the cost per 25 g.

**Bottom line:** Worth it only if you specifically want a clear whey from RAW; otherwise Itholate is better value per gram.

**Pros:**

- Light, juice-style drink in water
- About 100 calories and zero sugar per scoop
- Whey isolate base, low in lactose

**Cons:**

- Only about 20 g of protein per scoop
- Roughly $3.00 per 25 g of protein, approximately
- Sucralose-sweetened

[Check price on Amazon](https://www.amazon.com/dp/B0GVW4BSRR?tag=sktiger-20&linkCode=ll1)

### 4. Dymatize ISO100 Hydrolyzed Whey Isolate

**Award:** Alternative: Steadier Isolate | **Type:** Hydrolyzed whey isolate + whey isolate

- **Protein / serving:** About 25 g
- **Calories:** About 110-120 (flavor-dependent)
- **Third-party testing:** Informed Choice (confirm flavor)
- **Best for:** Everyday cutting shakes

ISO100 is the isolate most people should compare Itholate against. It delivers about 25 g of protein for roughly 110 to 120 calories per scoop depending on flavor, with very little fat or carbohydrate, and it is promoted as Informed Choice certified. Without inclusions, its calories stay consistent across flavors, which makes it easier to plan around on a cut.

**Bottom line:** The safer all-round isolate if you want predictable numbers and a certification.

**Pros:**

- About 25 g protein for roughly 110-120 calories
- Promoted as Informed Choice certified (confirm flavor)
- Consistent panels across a wide flavor range

**Cons:**

- Artificial sweeteners in flavored versions
- Hydrolysis adds cost without a proven muscle advantage

[Check price on Amazon](https://www.amazon.com/dp/B099J2SWXV?tag=sktiger-20&linkCode=ll1)

### 5. Transparent Labs 100% Grass-Fed Whey Protein Isolate

**Award:** Alternative: Cleanest Label | **Type:** Grass-fed whey isolate

- **Protein / serving:** About 28 g
- **Calories:** Check panel
- **Third-party testing:** Published lab results
- **Best for:** Minimal-additive buyers

Transparent Labs gives about 28 g of protein per scoop from grass-fed whey isolate with no artificial sweeteners or colors, and the brand publishes certificates of analysis from outside labs. It costs more per tub than Itholate, but the bigger scoop narrows the gap per 25 g. It is the swap for buyers who like the idea of an isolate but not Itholate's long ingredient lists.

**Bottom line:** The pick over Itholate for label readers who want more protein per scoop.

**Pros:**

- About 28 g protein per scoop
- No artificial sweeteners, colors or blends
- Brand publishes third-party lab results

**Cons:**

- Premium cost per tub
- No Informed Sport or NSF certification for tested athletes

[Check price on Amazon](https://www.amazon.com/dp/B0CQ32D39X?tag=sktiger-20&linkCode=ll1)

## 5. Itholate vs RAW Grass-Fed Isolate vs Clear Whey

**Itholate** is the flavor-first product. It carries the CBUM branding, the dessert flavors and the inclusions, and it uses sucralose plus artificial and natural flavors in the panels we checked. Buy it if taste is the thing that keeps you drinking shakes.

**RAW Grass-Fed Whey Isolate** is the plainer sibling, and on paper it is the better-specified product. The Vanilla panel on Vitacost lists a 31 g scoop with about 110 calories, 25 g of protein, 2 g of carbohydrate, zero sugar and about 1 g of fat. It is sweetened with stevia-derived Reb A and Reb M rather than sucralose, and the listing says it is Informed Sport tested and Informed Protein verified and made in the USA. Flavors such as Dark Chocolate use a larger scoop and add erythritol, per GNC's listing.

**RAW Clear Whey** is a different drink entirely: a juice-style isolate mixed in water. Vitamin Shoppe lists about 20 g of protein and about 100 calories per scoop, with whey isolate, natural flavors and sucralose, in flavors such as Blue Raspberry and Fruit Punch. It suits people who find milky shakes heavy in hot weather, but the 20 g scoop means a higher cost per 25 g. Our [clear protein powder guide](https://www.best-proteinpowder.com/best-clear-protein-powder/) compares it with other clear wheys.

If you are choosing between Itholate and the Grass-Fed Isolate, ask yourself one question: would you drink the plainer one every day? If yes, buy the Grass-Fed Isolate for its cleaner panel and certification. If you know you get bored, Itholate's flavors are a reasonable price to pay for consistency, because the best protein powder is the one you finish.

## 6. Testing and Certification: What We Could Confirm

RAW's marketing says its products carry Informed Sport certification, the LGC program that tests supplements for substances banned in sport. That blanket claim needs narrowing. Informed Sport's own database lists RAW products such as its vegan protein and creatine, and Vitacost's listing for RAW Grass-Fed Whey Isolate says that product is Informed Sport tested and Informed Protein verified.

For Itholate specifically, we found batch listings in the Informed Protein database, a separate LGC program focused on verifying that protein content matches the label. We could not confirm an Informed Sport listing for Itholate itself. Retail listings describe it as third-party tested for potency, purity and quality, but that is not the same as a named banned-substance certification.

What does that mean in practice? If you compete in a drug-tested sport, choose a product you can find in the Informed Sport or NSF Certified for Sport database for your exact flavor and batch, and keep the tub until the season is over. On current evidence, RAW Grass-Fed Whey Isolate is the RAW product to check first, not Itholate.

For everyone else, Informed Protein verification is still useful. Protein spiking, where cheap amino acids inflate the protein number on the label, has been a real problem in the industry, and an outside check on protein content is a meaningful consumer protection.

> **TESTED ATHLETES**
>
> **Check the database, not the marketing.**
>
> Search the Informed Sport database for your exact RAW product, flavor and batch number before you buy. A blanket brand claim is not a certificate for the tub in your hand.

## 7. Cost per 25 g of Protein

Itholate tubs hold 25 servings of 25 g of protein, which makes the maths unusually tidy: the cost per 25 g is simply the tub price divided by 25. At the roughly $50 we saw at Academy, that is about $2.00 per 25 g; at the roughly $75 list price on RAW's store and Vitacost, about $3.00. Prices move constantly, and RAW and retailers run frequent promotions, so treat both figures as approximate.

RAW Grass-Fed Whey Isolate lists at a similar tub price for 25 servings of 25 g, so it lands in the same range, roughly $3.00 per 25 g at full list and less on sale. Clear Whey costs more per gram: at about $60 for 25 servings of 20 g, it works out to roughly $3.00 per 25 g even at a lower tub price, because each scoop carries less protein.

| Product | Protein / scoop | Approx. cost per 25 g | Sweetener |
| --- | --- | --- | --- |
| CBUM Itholate | 25 g | About $2.00-3.00 | Sucralose (most flavors) |
| RAW Grass-Fed Whey Isolate | 25 g | About $3.00 at list | Stevia (Reb A, Reb M) |
| RAW Clear Whey | About 20 g | About $3.00 | Sucralose |
| Dymatize ISO100 | About 25 g | Mid to premium tier | Artificial (flavored) |

Compared with the field, Itholate is not cheap but not outlandish. Mainstream isolates on sale often come in below $2 per 25 g, while boutique grass-fed brands can push well past $3. If you find Itholate near the bottom of its range, it is fair value for a flavored isolate. At full list, you are paying for the flavors and the name.

The best way to keep costs down is to avoid the single-tub list price. Sporting goods chains, warehouse clubs and RAW's own multi-buy offers have all undercut it. Our [cheap protein powder guide](https://www.best-proteinpowder.com/best-cheap-protein-powder/) covers the products that consistently land lower.

## 8. Flavors, Sweeteners and the Cereal-Piece Question

Itholate's appeal is its menu. Flavors seen across retailers include Vanilla Oatmeal Cookie, Cinnamon Crunch, Milk and Cookies, Peanut Butter Cookie, Fudge Brownie, Birthday Cake, Gingerbread, Strawberry Bumcake, Chocolate Peanut Butter, Mint Chip and Frosted Frenchie Cookies, with seasonal and limited flavors rotating in and out. RAW's store shows a 4.9-star average across nearly 2,000 reviews for Itholate, though that is the brand's own site, so read it as enthusiasm rather than independent proof.

Sweeteners vary by flavor. Most Itholate panels we saw list sucralose, some add acesulfame potassium, and flavors with inclusions add small amounts of real sugar or corn syrup inside the cereal or cookie pieces. One strawberry listing mentions stevia instead. If you avoid sucralose, check the panel for your exact flavor, or choose the stevia-sweetened Grass-Fed Whey Isolate.

Allergens differ too. All flavors contain milk, some also list soy, and the facility statements on the panels we read mention shared equipment with other major allergens. At least one flavor, Strawberry Bumcake, lists Red 40 coloring. None of this is unusual for dessert-flavored powders, but it is a reminder that the CBUM name is not shorthand for one ingredient list.

A practical tip from buyer feedback: inclusion flavors tend to taste best shaken in cold milk or almond milk and drunk quickly, before the cereal pieces soften. Some buyers also report that the 25-serving count feels short when they heap scoops, which is worth remembering when you compare cost per tub.

## 9. CBUM vs Dymatize, Transparent Labs and Ghost

**Dymatize ISO100** is the default isolate on our [whey isolate rankings](https://www.best-proteinpowder.com/best-whey-protein-isolate/): about 25 g of protein from hydrolyzed and regular whey isolate, very little fat or carbohydrate, and promotion as Informed Choice certified. It does not have Itholate's inclusions, so its calories are steadier across flavors. If you want one isolate and no surprises, ISO100 is the safer pick; our [Dymatize review](https://www.best-proteinpowder.com/dymatize-protein-powder-review/) covers the range.

**Transparent Labs Grass-Fed Whey Isolate** wins on protein per scoop at about 28 g and on ingredient minimalism, with no artificial sweeteners or colors, and the brand publishes outside lab results. It costs more per tub, but the larger scoop narrows the gap per 25 g. Read our [Transparent Labs review](https://www.best-proteinpowder.com/transparent-labs-protein-powder-review/) if a short label matters most.

**Ghost Whey** is the closest match on personality: licensed cereal and cookie flavors aimed at people who want their shake to taste like a snack. Ghost uses a whey blend rather than pure isolate, so Itholate has the edge for lactose-sensitive buyers. For a direct comparison of flavor-led brands, see our [Ghost protein powder review](https://www.best-proteinpowder.com/ghost-protein-powder-review/).

Where Itholate stands out is the combination of a pure isolate base with loud flavors. Most dessert-flavored powders are blends; most isolates are plain. If you want both, Itholate is one of the few options, and that is a reasonable reason to choose it.

## 10. Who Should Skip CBUM Protein

**Drug-tested athletes** should skip Itholate until they can find their flavor and batch in the Informed Sport or NSF database. RAW's Grass-Fed Whey Isolate is the better RAW option for you, and you should still check the batch.

**Strict calorie counters** should not buy Itholate on brand alone. The spread from about 100 to about 190 calories per scoop is wide enough to matter on a tight cut. Choose a lean flavor deliberately, or pick a plain isolate such as ISO100 or Isopure; our [Isopure review](https://www.best-proteinpowder.com/isopure-protein-powder-review/) covers the leanest option.

**Sucralose avoiders and minimal-ingredient buyers** will find most Itholate flavors a poor fit. Gums, artificial flavors, colors and cereal inclusions are the opposite of a clean label. The stevia-sweetened RAW Grass-Fed Whey Isolate or Transparent Labs fits better.

**Budget-first buyers** can find cheaper grams of whey isolate elsewhere, especially at full list price. If you only care about protein per dollar, buy a large bag of a mainstream isolate on sale and add your own flavor with cocoa, cinnamon or fruit.

Everyone else, particularly anyone who has abandoned plain protein shakes out of boredom, can buy Itholate with a clear conscience. It is a real 25 g isolate, and adherence is worth paying for.

## 11. Common Mistakes to Avoid

### Assuming every Itholate flavor has the same calories

Protein is fixed at 25 g, but inclusions change everything else. Panels we found range from about 100 calories for Strawberry Bumcake to about 190 for Chocolate Peanut Butter. On a cut, that gap is a small snack per scoop. Check the panel for the exact flavor before you buy a tub.

### Treating a brand certification claim as product-specific

RAW says its products carry Informed Sport certification, but we could only confirm specific listings for some products, not Itholate itself. Tested athletes should search the Informed Sport database for the exact product, flavor and batch, and keep the tub and receipt until the season ends.

### Paying full list price

Itholate has sold for around $50 at some sporting goods retailers and around $75 on the brand store. That gap is roughly a dollar per 25 g of protein. Check Amazon, warehouse clubs and multi-buy offers before buying a single tub at list price.

### Buying Clear Whey to save money

Clear Whey has a lower tub price than Itholate, but each scoop carries about 20 g of protein instead of 25 g, so the cost per 25 g is no lower. Buy it for the drink style, not to save money, and compare per gram rather than per tub.

### Heaping scoops and blaming the serving count

Some buyers report that tubs run out before 25 servings. Dessert-style powders with inclusions settle and pack differently, and heaped scoops quickly eat into the count. Level each scoop if you want the label figures, and the cost per 25 g, to hold true.

## 12. Frequently Asked Questions

### What is Bum protein powder?

Bum or CBUM protein powder usually means CBUM Itholate, a whey isolate made by RAW Nutrition with bodybuilder Chris Bumstead, whose nickname is CBum. It is sold as CBUM Itholate, BUM Itholate or RAW Whey Isolate Protein Powder, and it lists 25 g of protein per scoop in dessert-style flavors. Bumstead is described as a co-owner of RAW.

### How much protein is in CBUM Itholate?

Every Itholate flavor we checked lists 25 g of protein per scoop from whey protein isolate, with 25 servings per tub. Calories vary by flavor because of cereal and cookie inclusions: about 100 for Strawberry Bumcake, about 120 for Vanilla Oatmeal Cookie and about 190 for Chocolate Peanut Butter, per retailer panels at the time of writing.

### Is CBUM Itholate whey isolate or a blend?

It is whey protein isolate. Retailer panels list micro-filtered whey isolate as the only protein source, which means it is low in lactose and fat compared with whey concentrate blends. The other ingredients vary by flavor and can include cereal pieces, cookie bits, gums, artificial and natural flavors, and sweeteners such as sucralose.

### Is CBUM Itholate Informed Sport certified?

We could not confirm it. RAW says its products carry Informed Sport certification, and its Grass-Fed Whey Isolate is listed by a retailer as Informed Sport tested, but for Itholate we found only Informed Protein batch listings. Tested athletes should check the Informed Sport database for their exact flavor and batch before relying on it.

### Does CBUM Itholate have sucralose?

Most flavors do. The panels we checked list sucralose, sometimes with acesulfame potassium, and flavors with inclusions also contain small amounts of sugar or corn syrup inside the cereal or cookie pieces. If you avoid sucralose, RAW's Grass-Fed Whey Isolate is sweetened with stevia-derived Reb A and Reb M instead, per its label.

### Is CBUM Itholate good for weight loss?

It can be, if you choose a lean flavor. At 25 g of protein for roughly 100 to 120 calories in the leaner flavors, it is a high-protein, low-calorie shake. The richer flavors approach 190 calories, which is less helpful on a tight deficit. Protein helps with fullness, but overall calorie intake is what drives weight loss.

### Where is CBUM Itholate cheapest?

Prices change constantly, but we have seen it from roughly $50 at sporting goods chains to about $75 at the brand store and some online retailers. That is about $2.00 to $3.00 per 25 g of protein, approximately. Check Amazon, warehouse clubs and RAW's multi-buy promotions before paying list price for a single tub.

## Related Whey Isolate Guides

- [Best Whey Protein Isolate](https://www.best-proteinpowder.com/best-whey-protein-isolate/): Our ranked isolate shortlist, by certification and cost per 25 g.
- [Dymatize Protein Powder Review](https://www.best-proteinpowder.com/dymatize-protein-powder-review/): ISO100 and the rest of the range, label-checked.
- [Best Clear Protein Powder](https://www.best-proteinpowder.com/best-clear-protein-powder/): Juice-style isolates for hot days and light stomachs.

## The Bottom Line

CBUM Itholate is a genuine whey isolate with a full 25 g of protein per scoop, wrapped in some of the most popular dessert flavors in the category. The protein is not the issue. The things to watch are the calorie spread between flavors, the sucralose and long ingredient lists in most of them, and a certification picture that is clearer for RAW's plainer isolate than for Itholate itself.

Buy Itholate if flavor keeps you consistent, and pick your flavor by its panel. Buy RAW Grass-Fed Whey Isolate if you are tested in sport or want the cleaner label. And if you just want the best isolate for your money, our [whey protein isolate rankings](https://www.best-proteinpowder.com/best-whey-protein-isolate/) lay out the alternatives.

## More in Brand Reviews

Guides in this category that pair with what you just read.

- [Ghost Protein Powder Review](https://www.best-proteinpowder.com/ghost-protein-powder-review/)
- [Transparent Labs Protein Powder Review](https://www.best-proteinpowder.com/transparent-labs-protein-powder-review/)
- [Isopure Protein Powder Review](https://www.best-proteinpowder.com/isopure-protein-powder-review/)

About the Author

[Best Protein Powder Editorial Team](https://www.best-proteinpowder.com/authors/editorial-team/), Supplements Desk

The editorial team reads the label, the certificate and the price per gram of protein before a powder gets near a ranking -- and says plainly when a cheaper tub does the same job.

[Full profile](https://www.best-proteinpowder.com/authors/editorial-team/) | [How we test](https://www.best-proteinpowder.com/how-we-test/)