# Ghost Protein Powder: Flavor at a Price > Ghost Whey, Clear Whey and Vegan V2 compared on the label: protein per scoop, sweeteners, testing status and cost per 25 g, plus which Ghost flavors to buy. - **URL**: https://www.best-proteinpowder.com/ghost-protein-powder-review/ - **Updated**: 2026-11-02 - **Author**: [Best Protein Powder Editorial Team](https://www.best-proteinpowder.com/authors/editorial-team/) - **Publisher**: [Best Protein Powder](https://www.best-proteinpowder.com/) --- Ghost built its protein range on licensed cereal and cookie flavors. We read the labels for Ghost Whey, Clear Whey and Vegan V2, priced them per 25 g of protein and checked the testing status. **How we rank:** We judge every powder on the label, not the marketing: protein per scoop, cost per 25 g of protein, the full ingredient list and third-party testing. No paid placements, and commission never sets a ranking. [Read our methodology](https://www.best-proteinpowder.com/how-we-test/) Ghost Whey is a well-built, fully disclosed whey blend that buyers consistently rate among the best-tasting powders on the market, and it charges for that. At list price you pay a little over $2 per 25 g of protein, roughly half as much again as Optimum Nutrition in the big tub. If flavor is what keeps you drinking a shake every day, that premium can be worth it. If it is not, buy something cheaper or certified. ## Our Top Picks | Award | Product | Why | | --- | --- | --- | | Flagship Pick | [Ghost Whey Protein](https://www.best-proteinpowder.com/ghost-protein-powder-review/#ghost-whey-protein) | The best-tasting mainstream whey for people who will pay a premium for flavor. | | Leanest Option | [Ghost Clear Whey Isolate Protein Powder, Blue Raspberry](https://www.best-proteinpowder.com/ghost-protein-powder-review/#ghost-clear-whey-isolate) | The Ghost to buy if milky shakes feel heavy or you want the leanest protein. | | Best Plant-Based | [Ghost Vegan Protein (V2), Cinnabon](https://www.best-proteinpowder.com/ghost-protein-powder-review/#ghost-vegan-protein) | The plant protein for vegans who want flavor first. | | For Hard Gainers | [Ghost Clear Gains Mass Gainer, Blue Raspberry](https://www.best-proteinpowder.com/ghost-protein-powder-review/#ghost-clear-gains) | Only for hard gainers who cannot eat enough; everyone else should skip it. | | Alternative: Certified Isolate | [Dymatize ISO100 Hydrolyzed Whey Isolate](https://www.best-proteinpowder.com/ghost-protein-powder-review/#dymatize-iso100-hydrolyzed) | The upgrade for drug-tested athletes and anyone who wants a certified isolate. | | Alternative: Better Value | [Optimum Nutrition Gold Standard 100% Whey](https://www.best-proteinpowder.com/ghost-protein-powder-review/#optimum-nutrition-gold-standard-100-whey) | Buy this if you want good whey at a lower price and do not need Ghost's flavors. | ## 1. The Short Verdict Ghost Whey is good protein with great flavors at a premium price. Per the label at the time of writing, one rounded scoop gives 25 g of protein in about 130 to 150 calories depending on flavor, from a blend of whey protein isolate, whey protein concentrate and hydrolyzed whey isolate, with digestive enzymes and sucralose. Unlike many blends, Ghost prints how much protein comes from each source, which is a genuine plus. Where Ghost wins is taste. Its licensed flavors, including Lucky Charms, Cocoa Puffs and Trix cereal milks, Cinnabon and chocolate chip cookies, are the reason it has a following, and buyer reviews consistently rank it among the best-tasting wheys available. For people who have tried to drink plain chocolate whey every day and given up, that matters more than a few cents per scoop. Where Ghost loses is price and testing. A 2 lb tub of about 26 servings lists at around $55 on Ghost's site, or roughly $2.10 per 25 g of protein, falling to about $1.60 with the brand's subscription discount. We could not find Ghost Whey listed by NSF Certified for Sport, Informed Choice or Informed Sport, so tested athletes should look elsewhere. Our ranking is Ghost Whey first for most buyers, Clear Whey for people who want a light, juice-like shake in summer or after cardio, and Vegan V2 for plant-based buyers who want dessert flavors. Clear Gains is a specialist mass gainer that most people do not need. For the wider category, see our [best whey protein powder](https://www.best-proteinpowder.com/best-whey-protein-powder/) rankings. ## 2. The Ghost Protein Range Ghost started as a supplement and lifestyle brand and is now best known in many stores for its energy drinks. In October 2024 Keurig Dr Pepper agreed to buy a 60 percent stake in Ghost for about $990 million, with the remaining 40 percent due in 2028, and the co-founders continued to run the business, per the companies' announcement. The protein powders are part of the same Ghost Lifestyle business. The protein range has four products on Ghost's site at the time of writing. Ghost Whey comes in 1 lb and 2 lb tubs. Ghost Clear Whey is a clear-style whey isolate in fruit flavors, including a Sydney Cummings Mango Colada edition. Ghost Vegan, relaunched as Vegan V2 in early 2026, is a pea and pumpkin seed blend. Clear Gains is a mass gainer built on whey isolate and fast carbohydrates. All four are sold on Amazon in the US through Ghost's official store, as well as on Ghost's own site and through retailers such as Vitacost and Walmart. Ghost's own site runs a subscription discount, which at the time of writing took about 25 percent off list price, so compare it with Amazon Subscribe and Save before buying. What Ghost does not sell is an unflavored powder, a casein, or a certified sport line for its protein. That leaves gaps for bakers, people who want a slow-digesting pre-bed protein, and athletes in tested sports. Our [best unflavored protein powder](https://www.best-proteinpowder.com/best-unflavored-protein-powder/) guide covers the first gap. ## 3. Which Ghost Protein to Buy Ghost sells four protein products: the original Ghost Whey, a Clear Whey isolate, the reformulated Vegan V2 and a Clear Gains mass gainer. We have ranked them by how many buyers they suit, and added two clearly labelled alternatives from other brands, one for drug-tested athletes and one for anyone who wants the lowest cost per gram from a major brand. Nutrition figures are per the label at the time of writing and vary by flavor. ### 1. Ghost Whey Protein **Award:** Flagship Pick | **Type:** Whey isolate, concentrate and hydrolyzed blend - **Protein per serving:** 25 g (label) - **Calories:** About 130-150 (by flavor) - **Third-party testing:** No sport certification found - **Best for:** Flavor-driven daily shakes Ghost Whey is the product that built the brand. Per the label at the time of writing, one rounded scoop gives 25 g of protein in about 130 to 150 calories depending on flavor, with about half the protein from whey isolate and the rest from concentrate and hydrolyzed isolate, plus a digestive enzyme blend and sucralose. Its licensed cereal and dessert flavors are why buyers rate it among the best-tasting wheys available. **Bottom line:** The best-tasting mainstream whey for people who will pay a premium for flavor. **Pros:** - Licensed cereal and dessert flavors that buyers rate very highly - Fully disclosed protein split on the label - Digestive enzymes including lactase - Sold on Amazon through Ghost's official store **Cons:** - Roughly $1.60 to $2.10 per 25 g of protein - No NSF or Informed certification we could find - Sucralose and, in some flavors, artificial flavors [Check price on Amazon](https://www.amazon.com/dp/B0BYBB4HF7?tag=sktiger-20&linkCode=ll1) ### 2. Ghost Clear Whey Isolate Protein Powder, Blue Raspberry **Award:** Leanest Option | **Type:** Clear whey protein isolate - **Protein per serving:** 25 g (label) - **Calories:** About 100 - **Third-party testing:** No sport certification found - **Best for:** Summer, post-cardio, cutting Clear Whey mixes into a thin, juice-like drink. Per the label at the time of writing, a scoop of about 32 to 35 g gives 25 g of protein from whey isolate with about 100 calories, no fat and no sugar, sweetened with sucralose and acesulfame potassium. It comes in fruit flavors such as Blue Raspberry, Orange Cream and Strawberry Watermelon, and suits hot weather and post-cardio shakes. **Bottom line:** The Ghost to buy if milky shakes feel heavy or you want the leanest protein. **Pros:** - 25 g of protein in about 100 calories - Isolate-only, so lower in lactose than Ghost Whey - Light, refreshing texture **Cons:** - Does not work in coffee, oats or baking - Slightly higher cost per gram than Ghost Whey [Check price on Amazon](https://www.amazon.com/dp/B0F8PDPST5?tag=sktiger-20) ### 3. Ghost Vegan Protein (V2), Cinnabon **Award:** Best Plant-Based | **Type:** Pea and pumpkin seed protein blend - **Protein per serving:** About 25-27 g (by flavor) - **Calories:** Check V2 label - **Third-party testing:** No sport certification found - **Best for:** Vegans who want dessert flavors Ghost Vegan relaunched as V2 in early 2026 with more protein. Per retailer listings at the time of writing, a scoop now gives about 25 to 27 g of protein depending on flavor, up from about 20 g, from pea protein concentrate and organic pumpkin seed protein, with more fiber and calcium than before. It keeps Ghost's dessert flavors, including Cinnabon and cereal milks. Check the label for calories, which we could not confirm for V2. **Bottom line:** The plant protein for vegans who want flavor first. **Pros:** - About 25 to 27 g of plant protein per scoop - Ghost dessert flavors in a vegan formula - Gluten-free and soy-free, per the brand **Cons:** - No sport certification we could find - Roughly $2 per 25 g at list price [Check price on Amazon](https://www.amazon.com/dp/B0GJ367LJ9?tag=sktiger-20) ### 4. Ghost Clear Gains Mass Gainer, Blue Raspberry **Award:** For Hard Gainers | **Type:** Clear mass gainer - **Protein per serving:** About 40 g (listing) - **Calories:** About 440 - **Carbohydrate:** About 70 g (Vitargo) - **Best for:** Hard gainers Clear Gains is a mass gainer rather than a protein powder. Per its Amazon listing at the time of writing, a serving gives about 40 g of whey protein isolate and 440 calories, with around 70 g of carbohydrate from Vitargo. It is designed for people who struggle to eat enough, and its clear, fruity format is easier to drink than a thick gainer shake. Most people building muscle do not need it. **Bottom line:** Only for hard gainers who cannot eat enough; everyone else should skip it. **Pros:** - 40 g of isolate plus fast carbohydrates in one drink - Lighter to drink than milky mass gainers - Useful for hard gainers with small appetites **Cons:** - 440 calories is far too much for most people - Expensive way to buy calories compared with food [Check price on Amazon](https://www.amazon.com/dp/B0G3YJJCBN?tag=sktiger-20) ### 5. Dymatize ISO100 Hydrolyzed Whey Isolate **Award:** Alternative: Certified Isolate | **Type:** Hydrolyzed whey protein isolate - **Protein per serving:** About 25 g (label) - **Calories:** About 110-120 - **Third-party testing:** Informed Choice (brand) - **Best for:** Tested athletes ISO100 is the alternative for people who want great flavors and a certification. Per the label at the time of writing, a scoop gives about 25 g of protein in roughly 110 to 120 calories, from hydrolyzed whey isolate and whey isolate, and Dymatize states that ISO100 carries Informed Choice certification. It is leaner than Ghost Whey and very low in lactose, though it costs more per gram. **Bottom line:** The upgrade for drug-tested athletes and anyone who wants a certified isolate. **Pros:** - Informed Choice certification, per the brand - About 25 g of protein in 110-120 calories - Very low in lactose **Cons:** - More expensive per gram than Ghost Whey - Fewer licensed flavors than Ghost [Check price on Amazon](https://www.amazon.com/dp/B099J2SWXV?tag=sktiger-20&linkCode=ll1) ### 6. Optimum Nutrition Gold Standard 100% Whey **Award:** Alternative: Better Value | **Type:** Isolate-led whey blend - **Protein per serving:** About 24 g (label) - **Calories:** About 120-130 - **Third-party testing:** Banned-substance tested (brand) - **Best for:** Value everyday whey If Ghost's premium is too much, Gold Standard is the value alternative from a major brand. Per the label at the time of writing, one scoop gives about 24 g of protein in roughly 120 to 130 calories, with isolate listed first, and it costs about 30 to 50 percent less per gram than Ghost Whey in the 5 lb tub. Optimum Nutrition describes it as banned-substance tested and promotes Informed Choice on many flavors. **Bottom line:** Buy this if you want good whey at a lower price and do not need Ghost's flavors. **Pros:** - Lower cost per gram than Ghost in the 5 lb tub - More than 20 flavors - Banned-substance tested, per the brand **Cons:** - Classic flavors rather than licensed cereal and dessert ones - Confirm certification for your exact flavor [Check price on Amazon](https://www.amazon.com/dp/B000GISTZ4?tag=sktiger-20&linkCode=ll1) ## 4. The Ghost Whey Label, Line by Line Ghost Whey's protein blend is the most transparent part of the label. On the Cinnabon flavor, for example, the label lists whey protein isolate supplying 12.5 g of protein, whey protein concentrate supplying 10 g and hydrolyzed whey protein isolate supplying 2.5 g, for 25 g in total, per retailer copies of the label at the time of writing. Half the protein coming from isolate puts it in the middle of the market: leaner than a concentrate-led budget whey, but not a pure isolate. The calories vary by flavor, from about 130 for Cinnabon to about 150 for chocolate chip cookies, because some flavors include cookie pieces or more cocoa. Cinnabon lists roughly 1 g of fat, 4 g of carbohydrate and 1 g of sugar per scoop. That is still about 70 to 77 percent of calories from protein, a respectable ratio, though a pure isolate at about 110 to 120 calories per 25 g is leaner. > **THE LABEL IN ONE LINE** > > **25 g protein, about 130-150 calories per scoop** > > Per the label at the time of writing, varying by flavor. The protein is roughly half isolate, with concentrate and a little hydrolyzed isolate, plus digestive enzymes, and sucralose for sweetness. The rest of the formula includes a digestive enzyme blend of proteases, bromelain and lactase, xanthan and cellulose gums for thickness, natural and artificial flavors depending on the flavor, and sucralose. The lactase is a sensible addition for people who are mildly lactose-sensitive, though anyone with significant lactose intolerance should still start with a small serving or choose a pure isolate. One scoop of Ghost Whey is a rounded scoop of roughly 34 g. If you level it off, you will get a little less than 25 g of protein, and if you heap it you will get more. For tracking calories accurately, a kitchen scale is worth it with any powder, but it matters more with dessert flavors whose calories vary between tubs. Whey is one of the most studied protein sources and is safe for most healthy adults at normal intakes. If you have kidney disease, are pregnant, take medication or have been advised to limit protein, check with your doctor or a registered dietitian first. This is general information, not medical advice. ## 5. Ghost Protein Flavors: Which Ones to Buy Ghost's whey flavor list on its own site at the time of writing includes Lucky Charms Cereal Milk, Cocoa Puffs Cereal Milk, Trix Cereal Milk, Peanut Butter Cereal Milk, plain Cereal Milk, Cinnabon, Chocolate Chip Cookies, Coffee Ice Cream and Milk Chocolate. Ghost rotates limited editions in and out, so expect the line-up to change through the year. Based on consistent buyer feedback, the cereal-milk flavors are the brand's signature and the ones people most often say taste like the real thing. Peanut Butter Cereal Milk and Cinnabon are frequent favorites for mixing with milk, while Milk Chocolate and Coffee Ice Cream are the safest choices if you want a flavor that works in oats, coffee and smoothies rather than only on its own. If you are buying your first tub, start with a 1 lb size in a flavor you know you like as a food, because the licensed flavors are designed to taste like the original product. Someone who dislikes Lucky Charms will not suddenly enjoy Lucky Charms Cereal Milk whey. Move to the 2 lb tub once you have found a favorite, because it is cheaper per serving. Cereal flavors are now a whole category, and Ghost is not the only brand selling them. Dymatize, for example, has sold licensed Post cereal flavors. Our sibling guide to [Fruity Pebbles protein powder](https://www.best-proteinpowder.com/fruity-pebbles-protein-powder/) covers who currently sells those, and our [best tasting protein powder](https://www.best-proteinpowder.com/best-tasting-protein-powder/) guide ranks the flavor-led brands against each other. ## 6. Cost per 25 g of Protein Cost per 25 g of protein is the fairest way to compare powders with different scoop sizes. Ghost Whey makes the maths easy, because one scoop is 25 g of protein. A 2 lb tub of about 26 servings lists at around $55, or roughly $2.10 per 25 g, and with Ghost's subscription discount about $41, or roughly $1.60 per 25 g. Amazon prices for Ghost Whey were in a similar range in October 2026. Prices change, so treat these figures as approximate. | Product | Protein per serving | Approx. servings | Approx. cost per 25 g | | --- | --- | --- | --- | | Ghost Whey (2 lb) | 25 g | About 26 | About $1.60-$2.10 | | Ghost Whey (1 lb) | 25 g | About 15 | About $1.65-$2.20 | | Ghost Clear Whey (1.4 lb) | 25 g | About 20 | About $1.70-$2.25 | | Optimum Nutrition Gold Standard (5 lb) | 24 g | About 74 | About $1.30-$1.50 | Ghost Vegan V2 lists at around $50 for a 2 lb tub on Ghost's site. With the new formula delivering about 25 to 27 g of protein per scoop depending on flavor, it lands at roughly $2 per 25 g at list price, less on subscription. Clear Gains lists at around $65 for 2 lb, but as a mass gainer its value is in calories, not protein per dollar. The premium over mainstream whey is real but not extreme. Compared with Optimum Nutrition Gold Standard in the 5 lb tub, Ghost costs about 30 to 50 percent more per gram of protein. Over a year of daily shakes that is roughly $100 to $250, which is the price of flavor. If that is too much, our [best cheap protein powder](https://www.best-proteinpowder.com/best-cheap-protein-powder/) guide lists cheaper powders that still taste decent. To keep the cost down, buy 2 lb tubs rather than 1 lb, use the brand's subscription or Amazon Subscribe and Save, and watch for Ghost's frequent sales. Avoid paying full price for single-serve sticks or sample packs except to try flavors. ## 7. Ghost Clear Whey and Vegan V2 Ghost Clear Whey is a whey isolate that mixes into a thin, translucent, juice-like drink rather than a milkshake. Per the label at the time of writing, a scoop of about 32 to 35 g gives 25 g of protein with about 100 calories, 0 g of fat, about 1 g of carbohydrate and 0 g of sugar, sweetened with sucralose and acesulfame potassium. Flavors include Blue Raspberry, Orange Cream, Strawberry Watermelon, Sour Strips Rainbow and Mango Colada. That makes Clear Whey the leanest product in the range and a good choice for hot weather, post-cardio shakes and people who find milky shakes heavy. It is also isolate-only, so it carries less lactose than Ghost Whey. The trade-off is that it does not work in coffee, oats or baking, and like most clear wheys it can foam if shaken hard. See our [best clear protein powder](https://www.best-proteinpowder.com/best-clear-protein-powder/) guide for rivals. Ghost Vegan V2 relaunched in early 2026 with a new formula. Per retailer listings, it now gives about 25 to 27 g of protein per scoop depending on flavor, up from about 20 g in the original, from pea protein concentrate and organic pumpkin seed protein, with more fiber and calcium than before. Watermelon seed protein was dropped from the blend. Flavors include Chocolate Chip Cookies, Chocolate Cereal Milk, Cinnabon and Peanut Butter Cereal Milk. We could not confirm V2's calories per scoop from the sources available at the time of writing, so check the label before tracking. As a plant protein in dessert flavors, V2 is a strong option for vegans who want the Ghost taste, but it is not certified for sport, and our [best plant-based protein powder](https://www.best-proteinpowder.com/best-plant-based-protein-powder/) rankings include certified alternatives. ## 8. Third-Party Testing and Who Should Care Ghost markets its labels as fully disclosed, and the protein split on Ghost Whey bears that out. Disclosure is not the same as independent testing, though. We could not find Ghost Whey, Clear Whey or Vegan V2 in the NSF Certified for Sport, Informed Choice or Informed Sport databases at the time of writing. Some Ghost hydration and energy products carry NSF listings, but a certification covers only the products named on it. For athletes in drug-tested sports, that is decisive. Under strict liability rules, an athlete is responsible for anything in their sample, and a certified product with a lot number you can check is the only real protection. Dymatize ISO100, which Dymatize states carries Informed Choice certification, is the alternative we would suggest if you want a great-tasting isolate with a certification. For everyone else, Ghost's transparency and its distribution through major retailers are reasonable reassurance. Whey is also less prone to heavy-metal issues than many plant proteins. If you buy Vegan V2 and drink it daily, the general advice for plant proteins applies: vanilla-style and lighter flavors tend to carry less cadmium and lead than chocolate, because cacao is itself a source. Buy from Ghost's official Amazon store or authorized retailers, check that the seal is intact, and look for the lot number and best-by date. Our guide to whether [protein powder is safe](https://www.best-proteinpowder.com/is-protein-powder-safe/) covers what independent testing has found across the category. ## 9. Ghost vs Optimum Nutrition, Premier and Dymatize Against Optimum Nutrition Gold Standard, Ghost offers 25 g against about 24 g of protein per scoop, a fully disclosed protein split and much more distinctive flavors. Gold Standard offers a lower cost per gram in the 5 lb tub, more than 20 flavors, a banned-substance testing claim and Informed Choice on many flavors, per the brand. If you would happily drink Double Rich Chocolate every day, Gold Standard is the better value. Our [Optimum Nutrition protein powder review](https://www.best-proteinpowder.com/optimum-nutrition-protein-powder-review/) has the full range. Against Premier Protein powder, the gap is bigger. Premier gives 30 g of protein for about 150 calories per two-scoop serving at a lower cost per gram, but in just three flavors and without the dessert-style taste. It is the value pick; Ghost is the flavor pick. Our sibling [Premier Protein powder review](https://www.best-proteinpowder.com/premier-protein-powder-review/) covers it in detail. Against Dymatize ISO100, Ghost is cheaper per gram but less lean and not certified. ISO100 is a hydrolyzed whey isolate with about 25 g of protein in roughly 110 to 120 calories per scoop, per Dymatize, and it also sells cereal-inspired flavors. For people who want both taste and a certification, ISO100 is the natural upgrade. The honest summary is that Ghost competes on flavor and branding, not on protein per dollar. That is a legitimate thing to pay for, because the best protein powder is the one you actually drink, but it is worth knowing that is what the premium buys. ## 10. Who Should Buy Ghost and Who Should Skip It Buy Ghost Whey if you have struggled to stick with a protein shake because of taste, you like the cereals and desserts its flavors are based on, and you are happy to pay roughly $1.60 to $2.10 per 25 g of protein. It suits younger lifters, people who mix shakes with milk as a treat, and anyone who wants protein that feels like a dessert without dessert-level calories. Buy Clear Whey if you prefer light, fruity drinks or want the leanest possible protein, and Vegan V2 if you are plant-based and want the same flavor-first approach. Clear Gains only makes sense for hard gainers who struggle to eat enough calories; our [best protein powder for weight gain](https://www.best-proteinpowder.com/best-protein-powder-for-weight-gain/) guide explains when a gainer helps and when food works better. Skip Ghost if you are a drug-tested athlete, if you are on a tight budget, if you avoid sucralose and artificial flavors, or if you need an unflavored powder for cooking. Skip it as well if you are very lactose-sensitive and choose Ghost Whey rather than Clear Whey, because about 40 percent of its protein comes from concentrate. For most other buyers, a 1 lb tub in a flavor you already love is a low-risk way to find out whether the Ghost premium is worth it to you. If it gets you drinking a shake every day, it is money well spent. ## 11. Common Mistakes to Avoid ### Buying a 2 lb tub of an untested flavor Ghost's licensed flavors are designed to taste like the original cereal or dessert. If you do not like the food, you probably will not like the shake. Buy a 1 lb tub or a sample first, then move to the cheaper-per-serving 2 lb tub once you have a favorite. ### Assuming Ghost protein is certified for sport Some Ghost hydration and energy products carry NSF listings, but we could not find Ghost Whey, Clear Whey or Vegan V2 in the NSF Certified for Sport, Informed Choice or Informed Sport databases. A certification covers only the products named on it. Tested athletes should choose a certified whey. ### Expecting Clear Whey to work like regular whey Clear Whey makes a thin, juice-like drink. It does not suit coffee, oats, pancakes or creamy smoothies, and shaking it hard can create foam. Mix it with cold water, let it settle for a minute, and keep Ghost Whey or another regular whey for cooking. ### Drinking Clear Gains as a regular protein shake Clear Gains has about 440 calories per serving, per its listing, with roughly 70 g of carbohydrate. Using it as an everyday protein shake can add several hundred unplanned calories a day. It is meant for hard gainers; most people should use Ghost Whey or Clear Whey instead. ### Paying full list price Ghost's own subscription discount took about 25 percent off list price at the time of writing, and Amazon Subscribe and Save and frequent sales also cut the cost. At full price Ghost Whey runs about $2.10 per 25 g of protein; at a discount it can drop to about $1.60. ## 12. Frequently Asked Questions ### How much protein is in Ghost Whey? Ghost Whey lists 25 g of protein per rounded scoop, per the label at the time of writing, with about 130 to 150 calories depending on flavor. On the Cinnabon label, 12.5 g of that protein comes from whey isolate, 10 g from concentrate and 2.5 g from hydrolyzed isolate. Flavors with cookie pieces or more cocoa run slightly higher in calories. ### Is Ghost protein good quality? Yes, for a flavored whey. Ghost Whey uses a blend that is about half isolate, discloses how much protein comes from each source and adds digestive enzymes including lactase. Its main weaknesses are cost and the lack of an NSF or Informed certification we could find, not protein quality. Buyer feedback on taste and mixing is consistently strong. ### What are the best Ghost protein flavors? Based on consistent buyer feedback, the cereal-milk flavors, such as Lucky Charms, Cocoa Puffs and Peanut Butter Cereal Milk, plus Cinnabon, are the most popular. Milk Chocolate and Coffee Ice Cream are the most versatile for oats, coffee and smoothies. Ghost rotates limited editions, so check the current list before buying. ### Is Ghost protein third-party tested? We could not find Ghost Whey, Clear Whey or Vegan V2 listed by NSF Certified for Sport, Informed Choice or Informed Sport at the time of writing. Some Ghost hydration and energy drinks carry NSF listings, but those cover only the named products. If you are drug tested, choose a certified protein such as Dymatize ISO100, per Dymatize. ### Who owns Ghost? In October 2024 Keurig Dr Pepper agreed to buy a 60 percent stake in Ghost for about $990 million, with the remaining 40 percent due in 2028, per the companies' announcement. Ghost's co-founders continued to run the business. The deal covered Ghost's lifestyle and sports nutrition business as well as its energy drinks, according to reports of the announcement. ### Is Ghost Vegan protein any good? The 2026 Vegan V2 formula is a clear improvement, with about 25 to 27 g of protein per scoop depending on flavor, per retailer listings, up from about 20 g. It uses pea protein concentrate and organic pumpkin seed protein. We could not confirm V2's calories, so check the label, and note that it has no sport certification we could find. ### Is Ghost protein worth the price? It depends on how much flavor matters to you. At roughly $1.60 to $2.10 per 25 g of protein, Ghost Whey costs about 30 to 50 percent more per gram than Optimum Nutrition Gold Standard in a 5 lb tub. If the taste keeps you drinking a shake every day, the premium can be worth it. If not, buy a cheaper whey. ## Related Whey Protein Guides - [Best Whey Protein Powder](https://www.best-proteinpowder.com/best-whey-protein-powder/): The whey powders with the best protein, testing and value. - [Best Tasting Protein Powder](https://www.best-proteinpowder.com/best-tasting-protein-powder/): Ghost against the other flavor-led brands, ranked. - [Fruity Pebbles Protein Powder](https://www.best-proteinpowder.com/fruity-pebbles-protein-powder/): Who sells licensed cereal flavors now, and whether they are worth it. ## The Bottom Line Ghost Whey is a well-made, fully disclosed whey blend with some of the best-liked flavors on the market. You pay for that: roughly $1.60 to $2.10 per 25 g of protein, with no sport certification we could find. Buy Ghost Whey for flavor, Clear Whey for a light and lean shake, and Vegan V2 if you are plant-based. Skip Ghost if you are drug tested, on a tight budget or happy with classic chocolate and vanilla. Dymatize ISO100 is the certified upgrade, and Optimum Nutrition Gold Standard is the cheaper everyday alternative from a major brand. ## More in Brand Reviews Guides in this category that pair with what you just read. - [Best Whey Protein Powder](https://www.best-proteinpowder.com/best-whey-protein-powder/) - [Premier Protein Powder Review](https://www.best-proteinpowder.com/premier-protein-powder-review/) - [Optimum Nutrition Protein Powder Review](https://www.best-proteinpowder.com/optimum-nutrition-protein-powder-review/) About the Author [Best Protein Powder Editorial Team](https://www.best-proteinpowder.com/authors/editorial-team/), Supplements Desk The editorial team reads the label, the certificate and the price per gram of protein before a powder gets near a ranking -- and says plainly when a cheaper tub does the same job. [Full profile](https://www.best-proteinpowder.com/authors/editorial-team/) | [How we test](https://www.best-proteinpowder.com/how-we-test/)